Posted 5/23/2020 10:36 (#8275111 - in reply to #8274894) Subject: RE: Beef checkoff
North Central Texas
Wonderlic is dumb. Thought is was fitting for your comment on TV.
Many of the shows have sponsorship at the end. Beef is usually listed. CAB sponsors quite a few. Watch the credits at the end. Best way to advertise is to show it.
The beef council here lists everything they do for promotion and how many viewers/listeners they reach. It is well in the millions and I see the promotion regularly. YouTube is one part of what they do.
Export cattle have an ID and are age sourced verified. Most countries require that to import so they have a legitimate cool label. Vcool works here. Mcool doesn't because there is no verification but on a handful of us. Mcool when it existed did little to label most important since the bulk went to food service. You can argue against national ID and argue for cool at the same time. One doesn't work without the other.
There hasn't been much of a problem moving cattle in this part of the world. If you doing good with freezer beef, keep it up. My only complaint about freezer beef is for every 3or 4 feeders that are making a good product, there is another feeder turning the consumer off to beef with sorry product. That meat in the regular industry would never make it to the store shelf.