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North Central Texas | Beef checkoff does a good job of what you say they don't. Radio and television ads went out along time ago. Some were left in the 80s and some made it to the 2000s as producers. The bunch down here on beef promotion gets more viewers than rcalf or usca on a discussion. Heck any show promoted by checkoff on food Network gets more folks watching in the first five minutes then any of the so called cattle organizations.
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Beef checkoff
