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Beef checkoff
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Posted 5/22/2020 22:52 (#8274410 - in reply to #8274324)
Subject: RE: Beef checkoff

North Central Texas
Red Paint - 5/22/2020 22:09

ntexcotton - 5/22/2020 22:05
Heck any show promoted by checkoff on food Network gets more folks watching in the first five minutes then any of the so called cattle organizations.

I’d sure like to see some data here. Anything you can share?

You don't watch food Network or the cooking channel? Most those shows have hundreds of thousands of viewers sponsored by beef. There are more beef loving Texan subscribers on YouTube (over 5000) then there are rcalf members. Get out of this country and you will find we are well represented abroad. They aren't chasing the producer, they are chasing the consumer. If your a producer, never leave your backyard, and haven't heard beef promotion then they are doing their job.
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