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South Central Iowa | Tronc is awful for different reasons though. I agree completely it is a terrible name.... Tronc.... just pause, say the word, and pause and reflect on it.... Tronc... Terrible. I thought that from reading an article in the Chicago Tribune (or one of their others) a year or so ago and noticed that name at the bottom. I had to look up what this Tronc was since I thought Tribune Co. owned them. That was the spinoff I guess. Glad others thought it poor as well. lol
The thing that makes Corteva so bad isn't the name, it's how forgettable it is. It sounds like a competing company's seed treatment as well. When having to refer to them with a seed or chemical rep, I find myself saying something like "Ohhhh, the Dow-DuPont spinoff, whatever they call it, some Spanish name or something." So forgettable. They have a plethora of company names absorbed by those mother companies over the years, why didn't they just revive one!?!?!?
I thought they should just call it Pioneer Industries or Enterprises. Pioneer is their biggest flagship and has universal recognition in the ag world. I guess they didn't want any stigma that might have went along with the name, a clean sheet so to speak, but I disagree with that thought. Naming it something completely new and so bland as to be forgettable is not a way to raise brand recognition.
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Indigo Advantage
