What would constitute a good podcast for ag? I realize that the answer might vary from state to state and crop to crop, but what would people be looking for, in general?

I ask because I'm an ag publisher who has posted a few audio reports on our web site in the last year. Some seemed to do okay, others weren't downloaded much.

What would be worth listening to? And is this something you would download to a device or just listen to directly from your regular computer?

What I'm trying to avoid, I think, is simply taking stuff we're already publishing in our regular reports and just reading it into a microphone.

Any feedback would be appreciated.

Owen