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COdrylander
Posted 7/28/2006 15:56 (#30655 - in reply to #30638)
Subject: Perception



NE CO
When consumers perceive improved quality, style, or value they are willing to pay top dollar. Brands like Jordache, Cadilac, Calvin Klein come to mind. Some companies are able to maintain premium pricing, others eventually fall to the wayside.

Edited by COdrylander 7/28/2006 16:13
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