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Nwmo | Maybe I'm naive, but do you think people are actually going to this website and forming a decision based on this stuff. Peoples minds are already made up, they want "natural/organic" because without even having it explained to them that's better than "factory raised, abused animals, hormones pumped in, pink slime meat replacement". Now we all know as people in the industry that the latter doesn't accurately describe how things are done, but to a lay person they soak it up because it's believable. These commercials are all about money, they are using them to take customers away from traditional fast food places that won't tell anyone what is in the food. I don't worry about the commercials to much because I don't think they get much attention outside of people already on the same page. Not to mention they can't source enough of it and they always have a sign hanging up saying they are using conventionally raised meat.
Devin | |
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Chipotle
