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| Agco has 4 brands, 3 that are really sold in NA. Challenger, Massey, and Fendt. Everything is branded under one of those brands (except for gleaner, but I don't know what going on there). Things like "white planters" and "Hesston balers" continue to have the white and Hesston names on them for identity, but they are technically a Challenger or Massey. I don't think that will likely change for a while until the Challenger and Massey name/brand gets better related to those products by the industry. | |
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