I can price the same part at three different AGCO dealers and have three different prices.  Also at different Deere dealers.  And different prices for the same part at a Deere dealer and a FlexiCoil dealer.  And at a NH dealer and a CIH dealer.  The list price doesn't change, but the markup does.  That has nothing to do with the company or the color of the paint, and everything to do with the dealer's pricing strategy.