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Gonna make a wild assumption that you've never served...
As a former recruiter, I have a little insight into the money the DOD is giving organizations like the NFL. 5 million dollars over 3 years is a drop in the bucket. Now, as taxpayers, folks have every right to like how the money is spent or not, but there's a large chunk of money (Think $100 million +) spent on advertising for the various branches in a year's time. To spend less than 2% of that on NFL games is likely a wise investment as it is reaches a large, diverse audience. If you're so butthurt about the NFL, you probably don't need to know what they have paid NASCAR over the years, or to the TV commercial creators (never mind the airtime), and sure don't want to know how much was paid to a video game developer for an Army recruiting video game. The military is no different than any other organization when it comes to having to sell itself. These days, there's any number of things people can get into that pay better from day 1, don't require you to forget everything you ever knew and relearn it in 9-13 weeks time, and most of those careers don't ask you to put your life on the line as a matter of routine business. The amount of people that walk into a recruiting station and say "I wanna join up" out of the blue is much lower than many would think, especially when you get away from areas with a heavy military presence where there are a lot of retirees that inspire their kids/grandkids to want to be like them. Outside of those areas, recruiters (and advertising) have to work hard to keep staffing numbers where they need to be. Believe it or not, there just aren't throngs of younger folks lined up to defend people with piss poor attitudes towards their Country and their Veterans. As my regional boss would say back years ago when we'd be cold calling people in the evening and some woman would start in chewing his rear end up one side and down the other, "Don't worry ma'am, we'll die for you too."
Edited by ihmanky 11/22/2022 08:18
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