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soildrn
Posted 11/28/2006 14:01 (#66533 - in reply to #63474)
Subject: It is Happening Ron, just not where some want it to happen


Hello Ron. You are probably the only one here who goes back far enough to relate to this post. This perhaps-preachy post itself is not directed at anyone in particular, but seems the best way to make a lasting reintroduction.

Venues to explain serious products to serious people occur so infrequently these days and the crowd is getting younger and less aware of proven science - we are still getting new professors teaching our most impressionable students. But, there is info out there if you are willing to filter out the marketing hype and consider the source, and bank on real science for understanding.

Anecdotal evidence (yes, including even a USDA person endorsing his own idea reduced to an experimental product by someone he has contracted with is not science), even if wrapped in a pretty map, so we caution representations that certain techniques have been proven to have efficacy. There is a lot of arm waving used to "prove" on-the-go pH today.

Quite to the contrary on this subject -- there is an equal amount of anecdotal evidence from consumers that have been burned on on-the-go pH sensors and the planned pathway to stardom (more standard ISEs for everyone!-just plug them in! and wear them out) that there is room in the market for a far, far better mousetrap.

The real trick comes when you finally do have good data, can you really use it to turn into benefits on the farm? (People still practice poor nitrogen management even with proven soil N surveys and N prices through the roof because they think they know all they need to know).

Turning only essential data into action is still the challenge, and for our money, this can best be done by farmers themselves with field-level machinery. Measuring things that are irrelevant is a waste of time and money. More of that for another day.

CLICK EITHER ANTIMATED GIF BELOW TO LEARN ABOUT NEW ESP SOIL SENSOR TECHNOLOGY.

Regards ALL,

John



John W. Colburn, Jr.


Soil Doctor
Systems








Edited by soildrn 11/28/2006 17:44
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