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| But RIM had to spend $380 million in advertising to counter the iPhone and maintain that level of sales. That's a LOT of money that could have been added to their bottom line.
Don't get me wrong - I wish RIM no ill. Competition is good - for us. I just find stuff like this a bit comical since prior to the iPhone release, the likes of RIM and MS were saying there was nothing to worry about - the iPhone is a toy. NEVER underestimate your competition! | |
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The iPhone bloodbath
