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Why cant the Corn Growers and Soybean Growers use some of our Checkoff money for a Superbowl ad?
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KMech
Posted 2/4/2013 18:07 (#2874739 - in reply to #2874246)
Subject: Re: Why cant the Corn Growers and Soybean Growers use some of our Checkoff money for a Superbowl ad?


Missouri		What are they going to accomplish with an ad like that? Corn and beans are commodity grade products. I'm not going to buy one brand grain over the other no matter how many ads you throw at me, super bowl or otherwise. I'm going to buy whatever I can get from the lowest cost supplier.

How many hours of regular advertising can one buy for the price of a 30 second spot on the superbowl? I would be very disappointed to see checkoff funds wasted on a super bowl ad.
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