It kind of reminds me of the early computer days. A certain element of users tended to be "techie" type that enjoyed the learning and challenge of mastering new things. You had to kind of be of that mindset to get the silly things to do anything. A lot of people just wanted the stupid box to complete a task and they mostly ended up frustrated. Maybe that is where we are now with precision ag. We really just need these things to acomplish some work but they still are kind of in the "techie" stage.

Outback brought guidance to the mainstream farmers by making the box simple to use. Maybe someone else will do it for controllers. 

John