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E.Central MN | I'm sure there will be some cost savings. Its not a new idea in marketing to switch away from brand names to try and sell a corporate identity. Business magazines have lots of stories about it, every few years they show up. And in between there are stories about businesses that invest heavily in brands to differentiate their products. It just seems pretty stupid to toss good brand names into the corporate dumpster in a business like ag where brand recognition is important. | |
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Here is what everyone is missing in the AGCO debate
