He's just writing to his audience...

https://en.wikipedia.org/wiki/Zero_Hedge


Zero Hedge is an English-language financial blog that aggregates news and presents editorial opinions from original and outside sources. The news portion of the site is written by a group of editors who collectively write under the pseudonym "Tyler Durden" (a character from the novel and film Fight Club).

Zero Hedge's content has been classified as conspiratorial, anti-establishment, and economically pessimistic,[3] and has been criticized for presenting extreme and sometimes pro-Russian views.[1][4][5]