Iowa | Southern Farmer - 2/15/2011 11:50
The only reason I can think of for a dealer to not price his ad is just like the car dealers, he knows that he can cram it to some people and others are more knowledgeable. He will shaft any he can, but still doesn't want to miss a sale.
You don't list a price--well--I will NEVER call, no matter what.
If it's junk, then list a low price. If it is a "10 out of 10" then list that and the price--I would expect a higher price then.
Don't waste the ink if you can't (or won't ) list the price.
And when someone trades something in because something significant is wrong, either fix it or tell me about it. Don't just put it on the lot and cheat the guy who buys it. I know sometimes you really don't know--the guy who trades it off doesn't tell you. But far too many times I have bought something supposedly is tip-top shape, and then when it fails, I find out you knew about it. SHAME ON YOU. No wonder I buy private now. |
Poor sales ad and advice to sales people
