I ended up on some lawn care discussion site when we were buying mowers last year.  I couldn't help but laugh...you had someone carrying on about how stupid it was that someone ran the wrong brand of mower.  Then you had someone carrying on about how stupid it was that someone mowed in a pattern.  Then someone saying "big time" lawn services were no good because they had employees doing most of the mowing, and someone else saying that it cost too much time to service the mower, it was better to have the dealer do it.  Then someone else said it was better to do it yourself.  Then, no, you couldn't afford to have a shop and tools....

And then you got into the guys who were mowing "too cheap" and "stealing jobs out from under" whoever was posting.