50/50 has been dead here for a while. It was popular with the previous generation though. 

People are also discovering the recent run up in land prices has changed more than just the figures. It has changed attitudes, and some of these new land owners don't realize group text chats are a thing and you can't leverage guys who have settled into no longer competing with each other to see who spend their spare time wearing out their equipment the fastest. 

It's kind of like all the $125 hay thats still sitting on field edges right now. Lowering it to $85 or $100 three months too late isn't going to do anything. They sold the cows and called the coop to spray the pastures guys. Your investment doesn't matter, no one is buying it for that, the cows are gone.