Norther toilet paper is now only 4" wide. So it doesn't fit in some of the holders and falls out. A call to the company resulted in a bunch of cr*p about not wanting to raise prices so they made the rolls smaller.
They state on the package that the 24 double rolls are = to 48 regular rolls. I pointed out that the square inches of the regular rolls are greater than the square inches of the double rolls so that isn't true. Yes I'm counting splitting the double rolls.
So if you buy Quilted Northern from Georgia Pacific you are getting less paper.
If your happy with less call and tell them at 1-800-283-5547