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toilet paper scam
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amsunshine
Posted 11/19/2009 18:47 (#930614 - in reply to #922839)
Subject: RE: toilet paper scam



Blooming where I am planted!
I've worked in the consumer packaged goods industry for my whole career and believe me, this is nothing new.  It's a fine line for manufacturers to walk...they have to figure out what the price elasticity is (i.e., at what price + product characteristics will consumers walk to another brand) to figure out how they can change things and make a profit in the face of rising raw material and labor costs.  So, do they reduce the size of a tissue, or do they put fewer tissues in the box?  Or do they just raise the price?  Or do they raise the price and then offer a ton of promotions (i.e., coupons, store sales) to buy their own volume and retain loyalty while the consumer adjusts to the price increase?  There are many different ways to skin a cat.
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