http://www.cbsnews.com/news/mcdonalds-commits-to-sustainable-beef-whatever-that-is/

Looks like McDonalds is transitioning to Sustainable Beef, but they aren't quite sure what that means yet, Guess they just gave me another reason not to eat there again. This GMO vs NonGMO ; Natural vs Unnatural debate is going to be something we are going to struggle with the rest of our farming career I believe.