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Very targeted Fendt advertising
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agricon
Posted 5/26/2012 13:15 (#2399245 - in reply to #2399223)
Subject: Re: Very targeted Fendt advertising


Honestly priced a 8235r? to Fendt 922 equally equipped, deere was still more expensive than a Fendt even after their trade in bonus but remember I am a current fendt customer trading in for another fendt. The Deere was = $ without air on the tractor, then it just became way to expensive after adding the air option which is std. on fendt.

If you understand how Fendt's marketing plan is currently setup, they are not after taking over market share. They have in simple terms a "quota system". Only so many units sold each year in NA to service current customers turnover and a few new select and targeted customers every year to keep up with those who leave to other brands. I see that changing next year after production ramps up.

My 2 cents, this is how I view Fendt's marketing system.
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