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Southwest OK | Anyone who assumes that the consumer is going to use logic and reason to make informed purchases has way too much faith in their fellow man.
Lots of people are blindly brand loyal. To me, its not that different from preferring Ford over Chevy or Deere over Case.
If someone is willing to pay me more for something that cost me less to produce than a conventional product, wouldn't I be the bigger fool if I didn't take their money? After all, the customer is always right. | |
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