I would like to be the guy that isn't married to a particular seed/fertilizer/equipment line so I can help farmers from an unbiased perspective. 

"Far too many I've met at the local elevators know what seed they have to sell, maybe what fertilizer they have on hand, but not much about details for working with a particular patch of ground, and one knows really way too little to be useful."

My point exactly. I'd like to be able to scout a field, take soil samples, look at the entire operation and then make specific suggestions and help a guy make a plan that will take his production to the next level.