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NW Indiana | Marketing is all about risk management. In order to give good marketing advice one should know the outlying risks. Nat likes to have pissing matches about who sold for the most but ultimately everyone should be managing for the risk THEIR business can handle. A 30 year old hitting singles and doubles likely makes the most sense for their operation while someone closer to retirement with a strong balance sheet can withstand swinging for the fence with the inevitable strikeouts. | |
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