I Googled who makes it and it came up with a catalog from Snap-On.

https://www.snapon.com/display/901/WWW/Home/CNH/2019/Hand-Tool-Product-Guide_4-2-19_Case.pdf

Not gonna lie, I figured the CNH stuff was all overpriced Chinese junk tools. Impressed they went the Snap-On route. I'll have to pay closer attention the next time I'm at the dealer.