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Cognitive confirmation bias!
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thereaper
Posted 10/31/2017 07:16 (#6336698 - in reply to #6336387)
Subject: RE: add in "recency bias"


Ol’ Wisco
I would add path dependency risk to what sbark said. Mock up multiple market scenarios playing out. Does your marketing plan solely depend on one market direction? Ties in very well with sbarks statement.
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