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| Having been in retail I understand research, and the need their of... My problem has always been Research vs marketing...
How can every hybrid win 75% of the time?
A lot of times the gains, which are neutral/positive are often spun by marketing to be this solve all..
I have been in meetings where the rep even told us that marketing is overselling vs what it will do...
That is why on farm research is needed, unless companies start giving us the raw data to comb through, which will never happen.
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"Snake Oil"?
