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 SE IL | The very first step to a successful marketing plan is to have a spreadsheet with all of your fields and their expected costs (seed, chem, fert, rent) and expected yields. Then break the production into percentages that you can assign a price to. Then deduct from that your overhead expenses (ins, labor, fuel, etc). That will give you an operating income/loss figure. Then you can add/subtract any loan pmts, life ins, non farm income, etc. Then you can play with what if scenarios to come up with prices that (hopefully) allow you to achieve your goals. Without this exercise you are just throwing darts. Of course you need to keep it updated thru the year. You need to have at least 2 yrs going all the time. Good luck. | |
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