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Mid Michigan | In the United States Fendt is the Mercedes of the tractor world and John Deere, Case IH, and Agco are the Ford, Chevy, Chryslers. And you see a whole lot more Ford, Chevy, and Chryslers than you do Mercedes. Mercedes might be the better quality more expensive car but not everybody is going to pay for it or can pay for it or even have a dealer nearby to be exposed to it. As far as Fendt ever taking over the world it would take a whole lot of money and infastructure to even begin gaining market share. I would guess 90% of buyers are too brand loyal to change even if it would be better. You can't teach old dogs new tricks and the apple don't fall far from the tree when it comes to brand loyalty. | |
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Is Fendt really the end-all/be-all?
