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Michigan. | Dodge/Chrysler/Fiat would be fools to not run the ad again.
Thier production costs will be recouped, and with this one, they hit a raw and exposed nerve with both feet, so folks are talking and positively.
ANYTIME you get a national conversation going with your product name involved, it's a huge win. In this case, it's a dramatic play on folks roots in rural and Ag culture, and brought up the values we hold dearest, but many have wandered away from.
Dodge will sell the living daylights out of trucks, every dadgum time they run the ad.
Just like Chevy did with "Baseball,hot dogs, and Chevrolet", there is no reason NOT to keep running the ad. They aren't stupid.
Edited by Dingeryote 2/5/2013 02:02
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