Get involved.  Two things our dairy group and Farmers alliance are doing locally:  Working with local pizza chain on possibly offering milk and free refills.  Promoting safe, healthy, nutritious milk and other food groups to consumers through a booth at the Siouxland Homeshow (draws 10 - 15,000 people).    Plenty of organizations out there that can use help and ideas.  Our website is  :   http://www.wiadairy.com/