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Brandon, MS | I go to the shows to get my hands and eyes on equipment. So I want a full booth. It's a little harder to do for an inside show as the booths are typically smaller and harder to get equipment into the booth.
You typically need a wow item out on the corner to draw folks in. Hydraulic chute, solar feeder, etc. And have power run to it. Imagine a hydraulic chute with the pressure and flow turned down so low that it will barely move, but still being able to demo it to someone to see the movement. Have a solar feeder that dispenses candy every 15 minutes.
I like a big sign in the back of the booth that identifies the name of the business. I especially like to see a mapdot on a map so I know exactly where your business is. Sure you can say city & state, but most folks are just going to know where the state is (and sadly a lot of folks these days don't know the states). Show a mapdot to make it visual.
I love double duty items. If you're going to have candy samples, put them in a chicken feeder. Giving away iced down drinks? Put them in a trough.
I'd also recommend a table for hand held tools. Taggers, elastrators, syringe (with no needle), etc. Some people will write off an item because it costs an extra $5, but if they had a chance to try that item out and see how much easier it was to use, they would happily spend the extra $5.
I also like a screen somewhere showing short videos or pictures on a loop. It's just an attention grabber. I'd also recommend creating some kind of line sheet. Just a sheet with business name & location. List all the kinds of products you carry as well as brands you rep. Really helps if you can get the brand logos and not just the name. Have them printed on glossy paper and make them available out by the walkway. You want folks to pick one of these up. You especially want something for them to take notes on as well.
The recommendation of adding pricing is a good one. Just advertise the price you would sell it for everyday. Folks may expect special pricing on a high dollar item, and if the dollars are high enough, special pricing may come, but that's a discussion for another time.
Try to have some variety in the booth. Some folks want to look at the chute, others want to talk about vaccines, meanwhile their wife wanted to look at the pink sorting paddle. Variety helps bring in more people.
My wife would think booths like this are "busy". But I love a good show. And I'm not there to be aesthetically pleased by the booth. I'm there to see some equipment, so have something to see ! | |
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Expo Showcase Wants and Needs
