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| Everything has a price, and a value.
Rewards clubs let companies more closely track your purchases. Which they can use to develop more closely defined marketing plans among other things.
I'm sure more companies would like to evolve to create annual fees to do business with them like Amazon, Costco, etc. And more would like to create paid buyers clubs like harbor freight.
Basically anything to get more money out of your pocket and into theirs. | |
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