Across the corn belt depending on time of year | Pricing a product is a balance between the cost of production, cost of supporting the product with personnel, and what makes sense in terms of ROI for the farmer.
When my son decided to create Persistent Biocontrol to make this technology available for farmers outside of NY rather let it gather dust on the shelf, I discouraged him because when the market is a single sales to a farmer, it is a terrible business model. No repeat sales once a farmer has treated all his fields. His response was "90 million acres of corn and roughly 1/3 has major rootworm issues. In reality, a farmer is a customer for several years because few farmers treat all their acres in a single year. Although some farmers have treated their farm in a single year. In the range of 1000-1500 acres.
So far, we have been able to keep the price the same in an inflationary input period due to reducing the cost of production through improved efficiency. At some point the price will rise. I cannot predict the future and future economic challenges.
Customers and potential customers need to realize that reams of data indicate strongly this is a single application with insect suppression for multiple growing seasons. How long? over 25 years in NY. On going results are the following: 7 years in Roswell, NM, 6 years in Eastern Colorado/Western Nebraska and 4 years in Iowa. No breakthrough at any of these locations since they were inoculated.
Edited by Nematotode-guy 2/28/2026 19:05
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Biological Control of Rootworm - A link to a recent presentation
