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Driftless SW Wisconsin | We're way out of our little town for a couple days and needed some milk etc. When I am in a grocery store I generally head to the meat counter to do some research while the wife shops. We happened to stop at this Whole Foods grocery store.
At the meat counter I was surprised to see almost every cut to have a large "Pasture Raised" sign in front of the price. As someone who has worked for years to produce grass fed and finished beef, it was obvious from the amount of external and internal fat on these cuts that this was not grass fed and finished beef! Speaking with the clerk he said that " the animal is pasture raised except for the last 90 days when it is fattened".
It seems like the term " pasture raised " is very misleading and assumed by customers to be the same as "grass fed" and finished beef...
Ground that was labeled "90/10" (10% far) looked to me a lot more like 70/30 or thereabouts with large chunks of fat mixed in. And it was $9/lb.
Overall I felt much of the raw beef in the meat case was mislabeled. I found myself feeling sorry for the customers who purchase their beef at operations like this with no clear, truthful information about where the beef comes from or how it was raised.
To bad we are losing local butcher shops.
Edited by Jim 2/18/2026 20:15
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A visit to the meat counter at a whole foods grocery
