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DEERE CFO SAYS TECHNOLGY IS ANSWER
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c_mayer
Posted 12/13/2025 11:58 (#11468481 - in reply to #11467586)
Subject: RE: DEERE CFO SAYS TECHNOLGY IS ANSWER


Jeffersonville, OH
KDD - 12/12/2025 17:27

Yes, Chris, and the others, you are all correct, no one is forcing me to deal with Deere, and there ARE other options.
Maybe I am foolish, as some here claim.
But I choose to buy from Deere because I generally like Deere equipment, have excellent local service, and I like how Deere's technology is integrated and seamless...it just works.
It works better every year, and we get more out of it every year.
All those advantages as I see them still outweigh the downsides of having to pay more subscriptions now than we did in the beginning. That does not mean I can't complain to Deere about it, though.
And I am not willing to give up the advantages I perceive in having all the tech integrated in the same brand iron and technology.


Do you complain to Deere about it? Does anyone seem to listen?

I'm more curious than I am anything...they sure don't seem to be changing their business model for technology
Chris
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