Tipton, KS | Shimmy1 - 12/3/2025 19:00
....probably the most belligerent and poorest attitude I've seen yet..
'Rage bait' named Oxford University Press word of year as outrage
fuels social media traffic in 2025
LONDON -- Oxford University Press has named "rage bait" as its word of
the year, capturing the internet zeitgeist of 2025.
The phrase refers to online content that is "deliberately designed to
elicit anger or outrage by being frustrating, provocative or
offensive," with the aim of driving traffic to a particular social
media account, Oxford said in a statement.
"The person producing it will bask in the millions, quite often, of
comments and shares and even likes sometimes," lexicographer Susie
Dent told the BBC. This is a result of the algorithms used by social
media companies, "because although we love fluffy cats, we'll
appreciate that we tend to engage more with negative content and
content that really provokes us."
https://www.ctvnews.ca/lifestyle/article/rage-bait-named-oxford-univ... |