North Central US | rumlum - 11/5/2025 07:20
I enjoy watching Zack by times, but like most of these channels they run out of material to keep people coming back, the last one were his son plugs up his new combine seems to me that alot of this stuff is staged to keep viewer numbers up, I was told by a friend he makes more with his videos then he does farmer, is that possible? If so congrats on him.
YouTube ad revenue itself doesn't pay much. A few thousand at most usually on a few hundred thousand view video.
However all the sponsorships that are "baked" in do pay very well.
The TV dinner meals, WD40, Titan tires(too bad they don't put that into R&D for longevity), the multiple grease and grease gun companies, the expensive Gatorade mixes, VPNs, etc all pay very well, up to or past 6 figures at times, but not all the time.
Then you have them selling their generic clothing with their branding. Regardless of industry that always bothered me as the actual cost of that is usually less than 10%, as I did that for a while, making the custom branded clothing. $5 Chinese sweatshirt, 50 cent heat transfer decal, $10 in shipping, charge $50 for it.
What would probably be the biggest payment, even if no money changes hands, is the free demo equipment. We and others can't demo equipment even with a purchase agreement yet everyone with a YouTube channel over a certain point basically never runs their own equipment again, everything is a demo. Of course nothing bad is ever shown, all the demo equipment runs the best all the time. Imagine being able to do a third or more of your work and not having to pay for anything but fuel, if that.
The last point is why I don't really care for the bigger channels anymore and that already is biting us as an industry. Everyone sees new and shiny then hears "farmers are struggling". Then they can book some youtube farmers lake house for a few thousand a week. Somehow a struggling farmer with shiny new equipment, boats, traveling the country sometime with their equipment, and lake home(s) don't really sell that picture.
MNMF to me has always seemed like something is off there, I don't know what but something doesn't seem right. His father is interesting though. The perpetual perfect demos don't help though, along with the "we don't see anything from Deere & Co" yet is basically the only ones who get anything from them.
Welkers I used to watch a bit because it was neat seeing not quite new and old equipment run and what went with it and see how others do what we do, until it became the CNHI, demco, and Titan Tire advertising channel. Then you wonder "did they decide to do x because it would work the best or because they're sponsored by them".
But I suppose that is the way it goes, get big and get an inbox full of "can't refuse" offers.
I like the "somewhat bored guy decided to carry a camera around today" channels. You seem to learn something from them. |
millenial Farmer?
