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coast of Maine | Deere ,despite an ag turn down ,has a huge following in non commercial ag equip.Here the stores sell 90% of their products to non com. farmers.Nice stores throughout the USA in suburban areas that rock in $$ selling lazy day equipment.They will weather any storm,would the red brand?They are also quiet owners of Robotics tech in ag and even irrigation equip,,most do not know.Well protected by diversity,,and name recognition.I like the story of the Jeep brand,bought by Italians as part of the Stelantis deal.Said the only reason they could make $$ was with just the name "JEEP' and the brand loyalty.So they bought all the other failures to get the name.The only issue I have with Deere is the plan for Mega Store ownership,,which sucks. | |
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CNH Industrial
