For my wife and I that level is pretty "sweet" now that we have been low carb and extremely low sugar for going on seven years now. She will buy some of that if she is making a low carb desert that both us and non-low carb people will be eating. It is kind of a treat for us as it has more sugar and is sweeter than we are used to. And probably not quite sweet enough for the average person. She will use it in recipes or as a coating dip she dips strawberries in or something like that.