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| This brings up a lot of interesting points. Millions spent on "Beef it's what's for dinner" checkoff ads. And mostly in markets where people were already beef consumers. Always felt it was a more of a feel good thing then having any effect. Didn't you see that beef ad during the football game? Your checkoff dollars aren't only being spent (wasted) on an NCBA convention in San Diego,
Maybe it is enough to show happy cows in a scenic settling. But will that actually be enough to get people to buy YOUR beef? What about CAB. Does that disparage red or white cattle? MCOOL was found to be an unfair trade practice by the WTO (Worthless Trade Organization) because Canada and Mexico complained. Yet I haven't talked to a single consumer who doesn't think it's insane to not know what country the beef your eating came from. I know a guy that direct markets 200 head a year. Pretty sure his website doesn't just say BEEF FOR SALE.
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Eating our own
