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SC Iowa |
The CEO of Coke made the following statement today:
“This is really an ‘and’ strategy and not an ‘or’ strategy,” Quincey said, according to the Wall Street Journal. “We are going to continue to use a lot of the corn syrup that we do now.”
The drink maker’s Mexican Coke is made with cane sugar and already sold in the US – but often at nearly twice the price.
Additionally, the US doesn’t make enough cane sugar to satisfy demand in the country.
I looked up the price of Mexican Coke on Amazon vs. Coke in 12 ounce cans.....a case of 24 bottles of Mexican Coke
was $72 vs 24 cans of Coke sweetened with HFCS at $24
In the end this is a story about "margin expansion" for what they are calling a premium product.
Ray J | |
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Mexican Coke
