I struggle to be able to explain the video meaning accurately, as it can be seen in so many angles.  Including the above of End of the Game. 

Think of all the moves we as managers can position ourselves to achieve a final goal.  Profitably operation that provides for family and personal success. 

Uncommon Valor  movie had a plan. Worked the plan and Adjusted the plan.  The ultimate sacrifice just happened to become part of that.  

Marketing really is no different.  We understand enough from past experiences that cattle move on a general 10 year cycle with 4 years 2014,2024 tending to be the highs.

Like my Subject line say.  Ugly Markets Make for Strong People.......Each of us needs to think positive as we roll down these train tracks and utilize the ebbs and flows to our advantage. 

We make decisions daily that effect our operations in both short and long term.  Both need to be thought of in marketing as such. 

Specifically I see a current push to buy 750# heifers to breed at the all time record high.  (Really)

Much like the movie clip our markets can be interpenetrated multiple ways.