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Hennepin, IL | Better wording on Zen's part would have been "to retain market share" rather than "to grow market share". Point being there is nothing stopping a country of origin from lowering their prices to maintain or grow market share. To answer your question of why they didn't before, because they didn't feel they needed to. Pretty obvious really. If you're maintaining or growing market share profitably, there is little incentive to lower prices to gain more. If you're faced with diminishing market share and there is margin to work with, lowering prices is absolutely on the table. Anyone that thinks tariffs are wholly bad or wholly good, need an education in economics. | |
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Tariffs
