I was privileged to have recently interact in a meeting with a large group of management people from a very large, well-known food/drink company. I will not name the company.

Anyway I asked if the organic or non-gmo labelled products were a big demand. One of the upper-level managers said the interest by consumers seems to be dying. He was also well aware of the many products sold with "non-gmo" on their label that had no chance of ever being gmo based anyway. Like a container of salt labelled..."non-gmo". It's not a lie, it's just irrelevant.