Jeffersonville, OH | j.p - 8/1/2024 18:08
This seems to be the common theme for everything concerned with AGCO, dealer quality.
Why has it been so hard for the folks in Duluth to recognize this, when current/potential customers and dealers keep saying the same thing, over and over? Concerns with dealer presence, quality, and confidence over shadow the products that are being made, even though many of them are of the same/better quality then the competition.
The company would be in a world of a better place if they had been putting even adequate resources towards having more Meyer Equipment's out there instead of spending so many billions on acquisitions. As a potential customer myself, I want it to be easy to own a piece of equipment and have a level of confidence that I'll be taken care of. It was pretty shaky before, much less so after watching what has gone down the last several months between mergers and eliminations. I'd have been open to exploring the world of a Fendt tractor, a much more iffy proposition for me now and will take some work to bring me back to where I was.
Right or wrong, thats how I'm looking at things from my perspective, and I don't think I'm alone.
You can't force a dealer to shape up...and finding a dealer to start from the ground up is equally hard. Don't forget that if "AGCO closes my dealer" then AGCO gets another black eye because customers knows it's always AGCO's fault the dealer closed, or no longer has AGCO products.
Tell me, how should they win?
A dealer has to want it. A dealer has to want to change with the times, and keep a passion for the brands they carry, not just carry on as usual.
Chris |
Question for Chris
