Apparently John Deere Inc. has went the "china" way of business. JD Management is looking at short term High Profit return's, riding the wave of 70+years of building quality equipment to sustain Sales and Profit. Depending on that quality,, they believe their equipment is worth more on that first sale and subsequent resales of the equipment. John Deere charges a premium for parts for their machines depending on that history of quality. The secret to continued sucess is continuing to build that quality into every piece of machinery and building with quality as JOB 1 ! That is what has gotten John Deere to where it is at. In the last few years,, (hard to put an exact date on the "when" but quality has been dropping on various pieces here and there for years..) John Deere has been more concerned about that 'short term' profit,and jacking up their prices than long term quality. Technology has moved forward but JD has slacked off on 'built in residual quality'. Just look back thru the pages about the 4020's, 3020's. Many posts express the love of those older tractors, including dependability, quality, etc. and would buy a new one if available. Yes the technology was 'low tech' but all other qualities were high. There will not be Farmers in 20-30 years talking about how great the 20-30 series of the 2009 decade's, nor will they be looking to buy tractors/equipment of this era. It doesn't take too many years to become known as the "Belarus" of farm equipment. Investor's don't actually buy equipment,, they invest money because money can be turned into a profit. However,, that money can just as quickly be withdrawn and put elsewhere. Customer's are the one's who actually buy equipment, or not. 20 years 'down the row' customer's won't be buying JD equipment if the quality is not in the equipment now. Just a perspective of what you mentioned as a 'rant'. As has some other posts. |