As we've travel across the USA we've eaten at different restaurants over the years.  One thing that was kind of funny was seeing a menu with the stated beef item as genuine Iowa beef listed.  So when I went to this site  https://www.foodandwine.com/slideshows/best-burgers-us#19    I looked for Iowa's best burger. No Iowa burger was listed.  I realized after looking through the list that what these burgers were doing was covering up the meat flavor with a lot of vegetables and sauces.  These people might as well be vegetarians and probably like casseroles rather than meat and potatoes.  
Here in the Midwest we just enjoy the beef flavor, oh we might add pickles, mustard and ketchup sometimes, but the real Iowa beef flavor is what we want.

I like my steaks with salt.  We salt them heavily a few hours prior to grilling, then wipe off the salt and grill.